Join Hina's Journey
Follow Along on Instagram
Discover
The story behind Hina, why matcha has become part of daily life for so many, and exactly how to brew it — whichever way you take it.
Four collections, each crafted for a different way of enjoying matcha.
Hina's Journey
Every cup carries a small part of this journey.
Every collection begins in Japan's tea gardens, shaded and tended with generations of know-how.
Leaves are shaded before harvest, developing vibrant colour and a naturally smooth flavour.
Time-honoured methods guide every stage, from harvest to the final grind.
Slowly milled using traditional granite mills to preserve freshness and texture.
Each batch is checked and prepared for its journey to India.
Shared with India, carrying the character of its origin with it.
Whisked into a bowl, poured over ice, or folded into a warm latte — matcha becomes yours.
A quiet ritual, passed on — from our tea gardens to your table, and onward to the next cup.
Every journey begins with a single leaf.
Why Millions Choose Matcha
Steady caffeine, supported by naturally occurring L-theanine for a calmer lift.
A favourite companion for study, work and creative moments of quiet concentration.
Made from whole tea leaves, giving matcha its naturally high concentration of plant compounds.
Preparing matcha encourages slowing down — being present, one bowl at a time.
Its vibrant green reflects careful cultivation, shade-growing and freshness.
Enjoy it hot, iced, or blended into your favourite recipe — matcha adapts to you.
Beyond the Bowl
Brew Beautiful Matcha
One leaf, three ways to enjoy it.
Scan the QR on your tinEvery Hina pack links to this same brewing guide, with recipes and video guidance for your exact collection.
Boiling water scorches the leaf and turns matcha bitter. Let boiled water rest for two to three minutes before pouring — aim for roughly 75–80°C.
Matcha clumps easily once tinned. Always sift it through a fine mesh strainer before whisking, even for lattes — it's the difference between silky and gritty.
Circular stirring gives a thin, flat cup. Whisk briskly from the wrist in a quick "W" or "M" motion for 15–20 seconds until a fine foam forms.
More isn't better — it just turns bitter. Start light, especially with Midori, and adjust the ratio to taste as your palate settles in.
A Little Piece of Japan
Traditions that continue to shape every leaf we share.
A ritual of precision and presence, refined over centuries.
Hospitality without expectation — care, quietly given.
Finding beauty in imperfection and the passing of time.
Harvests timed to nature's own rhythm, not the calendar.
Shaded rows where every leaf begins its journey.
Join Hina's Journey